Trade Marketing Supervisor

Job Summary

Trade Marketing:

• Develop and implement trade marketing strategies to drive sales and market share.
• Collaborate with sales teams to create promotional plans and campaigns.
• Analyze market trends and competitor activities to identify opportunities.
• Manage trade marketing budgets and track ROI of campaigns.
• Coordinate with retailers and distributors to ensure effective execution of marketing plans. 

CRM (Customer Relationship Management):

• Develop and manage CRM strategies to enhance customer engagement and retention.
• Analyze customer data to identify trends and insights.
• Implement CRM software and tools to streamline processes.
• Collaborate with marketing and sales teams to create personalized campaigns.
• Monitor and report on the effectiveness of CRM initiatives. 

Loyalty Programs:

• Design and manage loyalty programs to increase customer retention and engagement.
• Develop rewards and tier strategies to encourage positive customer behavior.
• Collaborate with cross-functional teams to execute loyalty campaigns.
• Analyze program performance and identify areas for improvement.
• Oversee customer service initiatives related to loyalty programs. 

Job Specification

1. Bachelor's degree in Marketing, Business, or a related field.
2. Experience in trade marketing, CRM, and loyalty program management. (2 years)
3. Strong analytical and project management skills.
4. Excellent communication and negotiation abilities.
5. Proficiency with CRM systems and data analysis tools.
6. Ability to work collaboratively with cross-functional teams