Senior Professional, TOAL

Job Summary

The Marketing Manager, TOA Laos is responsible for developing and executing the country Marketing strategy and plans. The role involves new product development, pricing, channel strategy, and promotions. The Marketing Manager will oversee trade promotions, ATL/BTL, and brand awareness building. Additionally, the position requires managing and developing the marketing team.

Job Description

• Develop and implement marketing strategies to drive business growth and increase market share in the building materials industry.
• Lead the marketing team to execute marketing campaigns and ensure brand consistency across all channels.
• Build and maintain strong relationships with key customers to enhance customer satisfaction and loyalty
• Collaborate with other departments to align marketing efforts with company goals and ensure a unified approach.
• Manage the marketing budget and ensure cost-effective execution of all marketing activities.
• Deliver sustainable growth and profitability by optimizing both digital and traditional marketing strategies.

Job Specification

• University degree in Marketing, Business Administration, Economics, or a related field.
• Minimum 5-7 years of experience in marketing, preferably in construction materials or related industries.
• Proven experience in developing and executing marketing strategies and campaigns.
• Strong understanding of digital marketing tools and platforms, including SEO, SEM, and social media.
• Experience in brand management, market research, and customer segmentation.
• Commercial profile with an excellent understanding of market trends and customer needs.
• Experience in managing marketing budgets and optimizing resources for maximum impact.
• Knowledge of the building materials industry or construction-related products is a plus
• Good command of spoken and written English.
• Willingness to travel for customers, marketing events, exhibitions, and meetings as required.